We all need a firm sense of identity
Source: Business Line, Feb 16, 2006
We all need a firm sense of identity
EVERY new chief comes with a list of priorities. So too has the new president of the Institute of Chartered Accountants of India (ICAI), T .N. Manoharan Called `Mission 2006', his list has ten items, which include:
· Abstract ones such as `anchoring economic growth' and `promoting social development';
· Long-range goals like `strengthening technical and research activities' and `developing infrastructure'.
· Rhetorical targets such as `developing human resources' and `reaching out to members'.
· And the more practical measure of focusing on the brand.
The last one includes, among its sub-goals, `prefix and logo for members'. Not many are aware that CAs can use the letters CA as prefix to distinguish themselves from the non-CAs in their midst. For instance, I can be known as CA D. Murali, by virtue of the new design of the Institute, though it can misleadingly suggest that I do computer-aided design.
My sympathies, therefore, to all the new CABs, CANs, CAPs, CARs and CATs that would be created among the freshly-prefixed professionals. One other confusion is whether we're duplicating what's already coming as suffix, be it in ACA or FCA.
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